Refreshing a classic feel-good tune 

Our original track for the new advertising campaign was “For once in my life” by Stevie Wonder. The track is a fantastic upbeat piece of music that we knew would put a smile on faces and make people feel good (just like Center Parcs does). However, as a brand for families, we had the idea to re-record the track using child singers, giving the song a refreshed sound for 2021.

We approached the award-winning Young Notes, a community interest company (CIC) who run youth choirs for children, to sing and dance along. And the result is the soundtrack you hear on our new advertising campaign Family. Refreshed.

This video gives you a behind the scenes insight into how the soundtrack came together and shows you our fantastic vocalists recording the music.

Behind the scenes photos

Take a sneak peek at how we filmed our latest TV advert at Center Parcs.

 

Meet the team

Meet some of our colleagues that helped behind the scenes of our TV advert, from making sizzling fajitas, giving tips to the actors and getting those perfect action shots!

Discover behind the scenes

 

A Center Parcs employee smiling at camera

“It was mesmerising to see the number of moving parts and people required to take the wonderful zip wire shot across the lake.”

James Mottershaw – Team Leader, Action Challenge, Sherwood Forest

A Center Parcs employee standing in front of the pool smiling at camera

It’s a great talking point for me knowing I was part of the Center Parcs TV advert, watching it on TV with my two little girls they can say ‘that’s where daddy works.’”

Lee Barrowcliff – Subtropical Swimming Paradise Manager, Sherwood Forest

A Center Parcs employee in a chefs uniform smiling at camera

“The family were feasting on our fajitas which has an iconic sizzle, which meant I was running back and forth to keep them sizzling for about an hour!”

Lee Waring - Group Development Chef, Head Office Operations

A Center Parcs employee in the forest smiling at camera

“I chatted to ‘dad’ and gave him tips on how to control the little girls in the Off-Road Explorers car to make sure it all went smoothly… I remember thinking ‘crikey this is a proper film that’s going on!’”

Jamie Murfin – Assistant Manager, Outdoor Activity Centre, Sherwood Forest

A Center Parcs employee smiling at camera

“It was a proud moment for me featuring in the advert, even if it is just a little cameo… I’m very proud, it was good fun and I enjoyed it”

Adam Hutchinson – Team Leader, Aqua Sana, Sherwood Forest

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