Our newest campaign, Family. Refreshed, shows how families can feel re-energised, rejuvenated and revitalised during a short break at Center Parcs - exploring the beautiful forest environment, trying new activities or simply spending time together. Take an exclusive look behind the scenes at how our colleagues helped to bring this exciting campaign to life.
Our original track for the new advertising campaign was “For once in my life” by Stevie Wonder. The track is a fantastic upbeat piece of music that we knew would put a smile on faces and make people feel good (just like Center Parcs does). However, as a brand for families, we had the idea to re-record the track using child singers, giving the song a refreshed sound for 2021.
We approached the award-winning Young Notes, a community interest company (CIC) who run youth choirs for children, to sing and dance along. And the result is the soundtrack you hear on our new advertising campaign Family. Refreshed.
This video gives you a behind the scenes insight into how the soundtrack came together and shows you our fantastic vocalists recording the music.
Behind the scenes photos
Take a sneak peek at how we filmed our latest TV advert at Center Parcs.
“It was mesmerising to see the number of moving parts and people required to take the wonderful zip wire shot across the lake.”
James Mottershaw – Team Leader, Action Challenge, Sherwood Forest
It’s a great talking point for me knowing I was part of the Center Parcs TV advert, watching it on TV with my two little girls they can say ‘that’s where daddy works.’”
Lee Barrowcliff – Subtropical Swimming Paradise Manager, Sherwood Forest
“The family were feasting on our fajitas which has an iconic sizzle, which meant I was running back and forth to keep them sizzling for about an hour!”
Lee Waring - Group Development Chef, Head Office Operations
“I chatted to ‘dad’ and gave him tips on how to control the little girls in the Off-Road Explorers car to make sure it all went smoothly… I remember thinking ‘crikey this is a proper film that’s going on!’”
Jamie Murfin – Assistant Manager, Outdoor Activity Centre, Sherwood Forest
“It was a proud moment for me featuring in the advert, even if it is just a little cameo… I’m very proud, it was good fun and I enjoyed it”
Adam Hutchinson – Team Leader, Aqua Sana, Sherwood Forest